FLAGSHIP PODCAST DEVELOPMENT
With a straining child rights mandate, over 190 markets to serve, and no presence in one of the fastest growing media verticals, the Podcasting for Children's Rights initiative emerged to address these challenges, combining deep industry research with audience analysis, creative format development, and bespoke strategies covering talent, production, distribution, marketing, and scaling. The result was a go-to-market blueprint for UNICEF's first global podcast, designed to build trust among younger audiences and seed child rights messaging through an entertainment-first format. No preaching. Just great conversations.
Taking a content ambition from idea to production-ready format. Prioritising entertainment value without sacrificing measurable impact. That's the discipline we bring to all GuardGoose Originals and partner projects.
FLAGSHIP PODCAST DEVELOPMENT
With a straining child rights mandate, over 190 markets to serve, and no presence in one of the fastest growing media verticals, the Podcasting for Children's Rights initiative emerged to address these challenges, combining deep industry research with audience analysis, creative format development, and bespoke strategies covering talent, production, distribution, marketing, and scaling. The result was a go-to-market blueprint for UNICEF's first global podcast, designed to build trust among younger audiences and seed child rights messaging through an entertainment-first format. No preaching. Just great conversations.
Taking a content ambition from idea to production-ready format. Prioritising entertainment value without sacrificing measurable impact. That's the discipline we bring to all GuardGoose Originals and partner projects.