UNICEF Podcast for Child Rights

With a straining child rights mandate, over 190 markets to serve, and no presence in one of the fastest growing media verticals, the Podcasting for Child Rights initiative emerged to address these challenges, combining deep industry research with audience analysis, creative format development, and bespoke strategies covering everything from talent to production, distribution, promotion, and mission-aligned creator partnerships.

The result: a go-to-market blueprint for UNICEF's first foray into the podcasting world, with a repeatable format and suite of co-creation opportunities designed to build trust among younger audiences and seed child rights messaging through great entertainment. No preaching.

Taking a content ambition from idea to production-ready format. Prioritising entertainment value without sacrificing impact.