INSTITUTIONAL STRATEGY
UNICEF asked how a 190-country organisation was supposed to communicate and advocate for children and their rights through 2030 when global crises were mounting, public trust in institutions waning, governments growing more and more polarised, and the information landscape as we know it shifting daily, shaped by forces like AI, misinformation, and the creator economy. The answer arrived as a 5-year global strategy covering:
- Brand Management
- Advocacy (Humanitarian and Non-Conflict Settings)
- Mis, Dis, and Mal-Information
- Digital (Social Media and Web)
- News Media
- Editorial Policy
- AI and Future Technologies
- Gaming for Impact
- TV and Film Partnerships
- Sports Partnerships
- Goodwill Ambassadors
- Multimedia Production
- Publishing
- Stakeholder Engagement
- Youth Engagement
- Internal Communications
- Planning, Research, Implementation, Monitoring, and Evaluation
Setting the rules of engagement at an institutional scale, we're comfortable doing the same for commissioners, platforms, production companies and brands.
INSTITUTIONAL STRATEGY
UNICEF asked how a 190-country organisation was supposed to communicate and advocate for children and their rights through 2030 when global crises were mounting, public trust in institutions waning, governments growing more and more polarised, and the information landscape as we know it shifting daily, shaped by forces like AI, misinformation, and the creator economy. The answer arrived as a 5-year global strategy covering:
- Brand Management
- Advocacy (Humanitarian and Non-Conflict Settings)
- Mis, Dis, and Mal-Information
- Digital (Social Media and Web)
- News Media
- Editorial Policy
- AI and Future Technologies
- Gaming for Impact
- TV and Film Partnerships
- Sports Partnerships
- Goodwill Ambassadors
- Multimedia Production
- Publishing
- Stakeholder Engagement
- Youth Engagement
- Internal Communications
- Planning, Research, Implementation, Monitoring, and Evaluation
Setting the rules of engagement at an institutional scale, we're comfortable doing the same for commissioners, platforms, production companies and brands.