About

built

to

bridge

a

structural

gap

between

intention

and

impact

storytelling

Impact production has a deep connection to documentary storytelling. But we believe that all formats that shape culture - reality, competition, primetime drama - stand to gain from structural thinking about what they leave behind when the credits roll.

The industry's enormous cultural power needs proper frameworks to be wielded responsibly. Despite monumental successes, impact production is yet to become mainstream. We think that's a missed creative opportunity as much as an ethical one. Projects developed with participation from those affected by the issues they portray, tested against real audiences bringing real preconceptions, built with proper measures for accountability and tracking the impact they have in the world, don't just do good. They're better shows.

On the farm, guard dogs keep their distance while guard geese live inside the flocks they protect - not apart, but defending from within. We take that mindset into everything we create, making sure lived experience and issue expertise are brought in from the outset, not as an afterthought.

THAT'S THE GUARDGOOSE WAY.

backbone

We consider how narratives RESONATE: whether they land, stick, and reach audiences with the influence to make lasting change - be it behavioural, policy-led, or otherwise. We consider impact as a performance signal, not just a reporting layer.

We take ACCOUNTABILITY seriously:  in an era where misinformation is rife and audiences are crying out for content they can trust, that matters to them, we treat accuracy, representation, and safeguarding as forces that sharpen storytelling, not soften.

We build for LONGEVITY: real-world outcomes take time, so we take ours. Our support packages take filmmakers through the stages of strategising for impact; building critical campaign architecture, partnerships and funding; launching events and activations; and measuring and evaluating success.

We INNOVATE: we're issue and format agnostic, having worked on everything from documentaries to horror films, competitions to conversational pods. We make and work with stuff people want to watch - not just because it does good, because it's great content.

backbone

We consider how narratives RESONATE: whether they land, stick, and reach audiences with the influence to make lasting change - be it behavioural, policy-led, or otherwise. We consider impact as a performance signal, not just a reporting layer.

We champion ACCOUNTABILITY: in an era where misinformation is rife and audiences are crying out for content they can trust, that matters to them, we treat accuracy, representation, and safeguarding as forces that sharpen storytelling, not soften it.

We build for LONGEVITY: real-world outcomes take time, so we take ours. Our support packages take filmmakers through the stages of strategising for impact; building critical campaign architecture, partnerships and funding; launching events and activations; and measuring and evaluating success.

We INNOVATE: we're issue and format agnostic, having worked on everything from documentaries to horror films, competitions to conversational pods. We make and work with stuff people want to watch - not just because it does good, because it's great content.

My question is this: is Tv and film, especially when it comes to drama, missing a big trick? We're all part of the most important global communication tool on the planet, but do we look back and see enough real-world effects of all the shows and films that we've made?

My question is this: is Tv and film, especially when it comes to drama, missing a big trick? We're all part of the most important global communication tool on the planet, but do we look back and see enough real-world effects of all the shows and films that we've made?

- Sir Richard Curtis (2025)

Sophie Hoath: founder

Sophie is an impact producer and creative strategist with over 6 years of experience translating complex social issues into impactful messaging that lands. Before founding her own practice, she was an Advisor to UNICEF's Director of Global Communication and Advocacy, working hand in hand to author the organisation's strategy through 2030 for communicating and advocating for children across 190+ countries and territories. It was the first of its kind to address the impact potential of gaming, creator economy, and misinformation and AI as emerging threat vectors - she also led the development of UNICEF's first slate of branded podcasts aimed to seed child rights messaging through entertainment-first formats. Before UNICEF, she ran content and events under Reuters' flagship IMPACT arm, where her team built a content-and-live-events franchise reaching 78 million social impressions annually with climate positive messaging. Her current slate spans documentary, reality, drama and audio, working alongside the likes of Motto Pictures, Oyate Films, Balloondog TV and others; pitching original formats to mainstream broadcasters across the UK and US; and addressing topics spanning political isolationism, misinformation, women's healthcare, and environmental justice. She's a member of the Global Impact Producers Alliance, an alumna of the first ever BAFTA Albert x Together Films Impact Producer Accelerator, and a curator for the Bellavista Film Festival (Spanish-speaking). She also holds a BA and MPhil in English Literature from the University of Cambridge, where her 2019 dissertation on Kanye West and 'socially conscious rap' outraged the Daily Mail enough to make headlines.

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